3 Types of Content to Generate the Most Engagement on LinkedIn
I’m obsessed with driving the most engagement on LinkedIn. Why? A) It’s the biggest B2B social network with more than 830 million users. B) Most of my dream clients use it. So, I’m always tweaking my content strategy to better serve my network. In this article, I want to share some of my assumptions regarding the type of content that attract the most engagement.
They’re perfect lightweight visually informative graphics to pack the best information in an appealing way. They’re the powerhouse of LinkedIn engagement because they keep you engaged.
Personally, I hunt for these gems wherever I can find them and share them with my network. But if you want to create your own, try Canva. You can possibly templatize a few designs and use them to build your personal brand.
As more connections react to your infographics, it’ll improve your engagement on LinkedIn.
Video is the king of social media engagement, not only on LinkedIn. LinkedIn Live is one way to do it, but you can post a pre-recorded video with captions and a thumbnail like YouTube.
Videos can be educational, entertaining, or simply personal. Whatever works for your network. But videos are quite important to get your network to pay attention to you. Furthermore, they can spark up conversations.
If you’re not going to post anything except videos, it’ll still work. For one thing, they can get you straight in front of your audience where they can feel your passion for what you do.
Forget about quality and stuff like that. Get in front of the camera and start connecting. It’s more about the value you bring as a content creator.
Publishing articles is a must for everyone on LinkedIn. Everyone who sees the value of building a network on LinkedIn. Pulse itself has a wide reach, and articles seem to catch lots of fire beyond LinkedIn.
Listicles and how-to articles, like videos, can be educational or self-promotional. But they work. Try titles like:
- The Secret Sauce of an Effective Lead Generation Website
- Top 10 In-Demand Skills in Machine Learning
- How to Attract More Visitors to Your LinkedIn Profile
- 5 Secrets of LinkedIn Lead Generation
- 10 Ways to Boost Your Credibility on LinkedIn
- 5 Suggestions to Stand Out on LinkedIn
People are on LinkedIn to learn and grow. And you can take the lead when it comes to publishing informative articles.
Now, like with everything you do on social media. Commitment is key. There’s no use in creating content if you don’t dedicate time and resources to it.
Make a commitment to publish new content regularly. And keep experimenting. Like, convert your videos into articles — or vice versa. Change headlines and see what work best, update old content and publish them, try posting at different times, export articles to Medium blog, etc.
There are always new strategies to try, but focus on what works for you. Try new content formats. The important thing is to keep showing up again and again. Because increasing engagement isn’t an overnight deal.
Some posts will go viral. Some will go unnoticed. That’s also why it’s important to be consistent. So, create, publish, and adapt. That’s what I do, and it looks like it’s working since you’re here reading this article.
But don’t just be curious, be active. Keep testing.
Originally published at https://www.linkedin.com.